We devised a number of specific shot ideas with Rachel as she worked on developing the set, and then we fine tuned these further with Alison and stylist Cathy Edwards to ensure that both the set and the styling worked together to create a unified look. This synergy is really apparent in the black ‘glitter mushrooms’ which Rachel created to work with the elaborate peacock dress which Cathy had specially made for the extended cover image. The look we had in mind for the shoot was chic and glamourous with a dark sense of theatre. It was important to us to create a mood which would bring the set alive and very much define the style of the campaign.