‘The Trend Forecaster’s Handbook’ was officially launched last week at the Wapping Project in London’s East End. The book is a sharp, in-depth and highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques. Trends are a fundamental part of our emotional, physical and psychological landscape, and by forecasting trends, or using them to anticipate what is new and next in the world, we can begin understand what drives and motivates consumers. This in turn can help to make the difference between a product or design that sells and one that languishes on the shelf. The Trend Forecaster’s Handbook was written by Martin Raymond co-founder of The Future Laboratory, and was designed in collaboration with Gerard Saint and Ed Vince at Big Active.

16 November, 2010 - Posted in Art Direction & Design, Book Design, Gerard Saint | - Tags: Book Design, Laurence King Publishing, Martin Raymond, The Future Laboratory | Permalink

‘Couture In The 21st Century‘ is a new book designed by Big Active. It was launched last night with an exclusive party at Harrods. Working in collaboration with the author Deborah Bee, design director Gerard Saint commissioned Rankin to shoot a definitive series of portraits of 30 of the world’s leading fashion designers – the likes of Erdem, Lacroix, Prada, Paul Smith, Armani and Oscar de la Renta, to accompany interviews explaining their relationship with couture, archive inspiration and examples from each designer’s current collection. The front and back cover features specially commissioned graphics by Siggi Eggertsson. See more…

15 October, 2010 - Posted in Art Direction & Design, Book Design, Gerard Saint, Siggi Eggertsson | - Tags: Book Design, Deborah Bee, Fashion Design, Gerard Saint, Harrods, Rankin, Trends | Permalink