Painting London’s New Goulston Street’s shutters with animals that could have lived in the area during the last ice age, Jasper Goodall’s contribution to this epic project, conceived and curated by Jessica Tibbles of Electric Blue Gallery, seeks to remind us that long before the city, there was a different kind of wilderness, populated by Wolves, Hyenas and Mammoths where Humankind was the minority species.
This project sees the gallery space extended beyond its traditional white walls and out onto the blank corrugated canvas of eleven surrounding streets. Artists including Jasper Goodall, Ben Eine, Zevs, and D*Face, are painting the East End shop shutters so that, when they close for the day, the streets surrounding Petticoat Lane market are transformed into a free contemporary art gallery. Over a year in planning, by completion it will be one of the biggest permanent public installations in the world.
“FACES”, a show by the Artists featured in the project, opens on Thursday 16th September.
The Original Champions of Design recently commissioned Jasper Goodall, to modernise the classic Girl Scouts of America logo, first crafted in the 1970’s by design legend Saul Bass. Jasper provided the finishing touches to the long design and development process lead by OCD and also contributed to by Joe Finocchiaro.
Re-working a well-loved, classic icon is a challenging process, especially when the original was produced by such a respected and influential designer. Subtlety is needed, to refresh and modernise without losing the classic shapes of the original. Push it too far and it loses it’s identity, not far enough and it wont look fresh. One of the problems with the existing icon was that, although just silhouettes, the faces and hair in particular were felt to be very much of the time. It was also felt that the trefoil needed to be more pronounced, less cloud-like and more clover leafed.
The existing profiles felt quite vague, and maybe a little vacant in expression. The challenge was to instill eagerness and happiness into a simple profile. Very little detail could be utilized as the design needed to work scaled down and translate into an embroidered badge too. This was a very subtle process, tiny adjustments of lips, chin shapes and noses.
The ‘hippy’ centre parting was replaced with various options and in the end a swept fringe was settled upon.
Countless minimal but important curve variations were worked through before a satisfactory solution was reached.
At first glance, the resulting icon is very close to the original. It’s instantly recogniseable, still classic and simple, but now with a fresh, modern up to date attitude.
If you’re in Sydney Australia this weekend be sure to check out Jasper Goodall’s lecture at the Semi-Permanent design conference. He’ll be talking about his career as a freelance illustrator; how he started out, the highs, the lows and including in depth project case studies. To get you in the mood, here’s a montage of highlights from last year’s event featuring our very own Kate Gibb.
Posted by Jasper Goodall
I recently worked with Microsoft on this image for Zune Originals, I’m calling it “Spirit of Metal”. I wanted to do a twist on eastern deities which have many arms, often depicted performing ‘mudra’ or sacred hand gestures. So the “Spirit of Metal” plays an electric guitar and of course makes the devils horns hand sign.
You can download it as a screensaver for your Zune player or even get the image engraved onto the back of it. Find out more here.
18 December, 2009 - Posted in Art Direction & Design, Illustration, Jasper Goodall | - Tags: Jasper Goodall Microsoft Zune Originals Spirit Of Metal | Permalink
Here’s a sneak preview of what to expect next from Jasper Goodall. Since his Poster Girl series earlier this year, he’s once again been reinventing himself. Expect more in the weeks to come.
26 August, 2009 - Posted in Art Direction & Design, Illustration, Jasper Goodall | - Tags: Jasper Goodall Poster Girl Tigress Print ProductOfGod | Permalink
Jasper Goodall is going to be hosting two evenings of Q&A at the Electric Blue Gallery in London to coincide with his current exhibition. The dates are Thursday 19th February from 7pm to 8pm, and also the following Thursday 26th from 7pm to 8pm. If you’re interested in coming along to join the conversation please RSVP the gallery to book your place. See you there.