Kate Nash ‘My Best Friend Is You’

The new album by Kate Nash is out today. Produced by Bernard Butler – “My Best Friend Is You” – sees a development in her direction towards a more indie sound and features a rawer more stripped back approach to her music. To reflect this attitude Big Active were commissioned to create a campaign that has been inspired by references as diverse as 1920/30’s constructivist collage to stateside girl-band iconography from the 1960’s. Mat Maitland art directed the campaign working in collaboration Kate Gibb – who produced all of the silkscreen imagery. Reflecting the personal sentiment in the album’s title the printed imagery takes the form of collages all incorporate keepsakes belonging to Kate Nash, “The silkscreen process gives the visual flavour a much more hard edged organic feel – in keeping with the spirit of the album” . The imagery is integrated across all aspects of the promotional campaign.

19 April, 2010 - Posted in Art Direction & Design, Illustration, Kate Gibb, Music | - Tags: Kate Gibb, Kate Nash, Music Design | Permalink

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