Using imagery captured by the legendary David LaChapelle, we developed a cohesive visual identity that spanned a wide range of physical formats, building a fully immersive design universe adaptable across multiple platforms. The campaign extended globally, featuring prominently through billboard placements and international pop-up events. Working in close partnership with Rocket Entertainment and Virgin EMI, we acted as brand guardians – supporting international teams with creative assets and ensuring consistent visual execution across all marketing channels.

Our work also included the production of animated content and lyric videos, further enriching the storytelling and digital presence of the project.

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